C Moore Media Organizes Landmark US Media Delegation to Visit Cameroon, Africa’s Fastest Growing Tourism Destination

C Moore Media International Public Relations, has been invited to organize a media delegation to visit Cameroon, Sub-Sahara Africa’s fastest growing tourism destination. The media delegation is a part of the Africa Travel Association (ATA) 38th Annual Congress which will be held in Buea, Cameroon from October 16-20, 2013. The Congress will be hosted by the Cameroon Ministry of Tourism and Leisure under the auspices of the Honorable Minister of State, Minister of Tourism and Leisure, Mr. Bella Bouba Maigari.

CMM has gathered a diverse range of media outlets with reporters attending from CNN, Black Enterprise, Newsone, The Atlantic, Africa SunTimes, Travel Weekly, Canadian Traveler and BET.

“It is important for the world to see the vast amount of culture, history, beauty and wildlife that West and Central Africa has to offer’ said Claudine Moore, Founder and MD of C Moore Media. ‘When deciding where to travel, tourists immediately conduct research. It is important for African destinations to be featured in a variety of media outlets to enable international travelers to become fully informed about what the continent has to offer’.

Under the banner of "Re-Discovering Cameroon," nearly 200 international and local delegates, including tourism ministers from Cameroon, Uganda and Zimbabwe and representatives from the public and private sectors, will gather at the newly opened Mountain Hotel. They will explore how African tourism is one of the most promising industries across the continent, and an emerging industry in Cameroon.

In addition to exploring the country, key reporters from the media delegation will take part in ATA's second Annual Media Exchange curated by C Moore Media, and themed ‘Leveraging International Media to Change Global Perceptions and Increase African Tourism’. Moderated by Claudine Moore, the selected reporters will discuss how to leverage the global interest in Africa by adopting international communication strategies to increase tourism.

The congress was sponsored in part by Arik Air West and Central Africa’s largest airline. A client of CMM, the airline served as the official congress and media carrier.