US Communications Agency Initiatives
(Public Relations, Marketing, Advertising and Digital)
Medium to large size PR, marketing, advertising and digital agencies are often so focused on servicing their clients, and maintaining an energized internal corporate culture, that the marketing of their own agency becomes a challenge to maintain. The effective marketing and positioning of your agency is crucial to success, and enables you to stand out from your competition. We work closely with a range of US agencies providing a customized portfolio of strategic communication services enabling you to focus on your clients, while we focus on you.
We provide agencies with the following communication services and new business development assistance:
- media relations (B-2-B, verticial and trade press)
- corporate communication strategy
- marketing (corporate Ad creation and placement, collateral marketing material development)
- New business outreach
- content creation (blogs/website copy)
- Request For Proposal (RFPs) submissions
- Award submissions
- Corporate events and trade shows
- Speaking engagement placements
CMM is proud to own relationships with a number of leading industry organizations and associations such as the Association of National Advertisers, The CMO Club, National Black Public Relations Society, Four A’s, AIGA and more. We facilitate relationship building with these organizations on behalf of our clients.
Our agency experience includes working with the following range of US communications companies:
Hill & Knowlton Strategies, Grey, McCann Erickson (MRM Partners), DIGO (Dimassimo Goldstein), YARD, MSL Group strategic partner Egami, Horizon Media and iCrossing.
We provide a range of business development, public relations and communication services to US companies that seek to raise their national visibility and/or awareness of their corporate initiatives. Due to our global scope, we are also perfectly positioned to provide services to our US clients in international markets such as UK, Caribbean and Africa.
We provide our US clients with the following services:
- media relations
- public relations and corporate communications strategy (B-2-B and B-2-C)
- social media strategy and execution
- competitive analysis reports
- Events (corporate events, trade shows, launch events)
- Sponsorship assistance and activation
- Crisis management
- General and multicultural marketing
- Thought Leadership
- Media training
Our US corporate experience includes working with the following organizations:
Equinox, Ralph Lauren Fragrances, Hewlett Packard, HSBC
Multicultural and African Diaspora Initiatives
The Selig Center estimates that the US Black buying power will continue its dramatic rise from $1,038 billion in 2012 –to a projected $1,307 billion in 2017. This provides a huge opportunity for brands and organizations to tap into the multicultural audiences as they grow in buying power and influence.
The African diaspora community continues to also grow dramatically, and is now a robust and influential group in both the US and UK. In 2012 the US Bureau of Statistics announced that Nigerians are the most educated immigrant community in the United States. This educational attainment creates vast opportunities, higher income potential and increased power and influence in their US communities, as well as their communities on the continent.
At CMM we understand and recognize the importance of these unique multicultural groups. We have in-depth knowledge of these markets, and know how to connect with them in an authentic way that will enable your brand and/organization to create awareness and long lasting relationships.
Our areas of focus include:
- Public Relations
- Media Relations
- Grassroots Community Outreach
- Integrated Marketing Communications
- Issues & Reputation Management
- Social Media Strategies
- Public Affairs
We have a proven track record of success in creating strategic, marketing communications programs in the multicultural and African Diasporan markets for clients such as…
We have a proven track record of success in creating strategic, marketing communications programs in the multicultural and African diaspora markets for clients such as…
Arik Air (US PR Agency of Record), Columbia University’s 10th Anniversary African Economic Forum (US PR Agency of Record) Social Media Week Lagos, Hewlett Packard, Astra Zeneca, Coca-Cola, MegaFest (T.D.Jakes/The Potter’s House) Clorox, Lincoln, Ford, and HSBC