Africa is an economic powerhouse with a host of lucrative opportunities. The continent continues to be an attractive hub for foreign investors due to a variety of economic, political, and social reforms that have taken place. This has resulted in a more efficient business environment ripe for foreign direct investment. In addition, there is widespread development of both the social and physical infrastructure, coupled with a growing pool of innovative tech founders and entrepreneurs.
There is a significant boost in the spending power of Africans, and the African Development Bank announced that Africa’s middle class is comprised of over 300 million people. Analysts from the McKinsey Global Institute estimate that general consumer spending across the continent exceeds well over $1 trillion.
The above presents a host of opportunities for international and African organizations, and CMM has the experience, expertise, and network to support.
We work with companies ranging from start-ups to multinational organizations and agencies across multiple industries that see an opportunity for their services, products, or events in the African or African Diaspora market. In addition, CMM is passionate about supporting African organizations in raising their global visibility in preparation for investment opportunities.
International Public Relations
As an agency, we stand on the thought leadership platform that international public relations can raise the global reputation of Africa and ultimately support development.
We have held forums on this subject in key African markets, and founder Claudine Moore is frequently invited to speak on this topic at forums and conferences worldwide.
CMM provides the following services to Africa-focused initiatives:
- Business-to Business communications
- Corporate Communications
- Media Relations
- Internet and Social Media Marketing
- Marketing Communications
- Crisis Management
- Message Development
Click here to read more on the details of each of these services.
African Market Entry and Inward Investment Initiatives
Despite some challenges that still exist across the continent, its potential for growth is too vast for global companies to ignore. CMM has the unique ability to provide customized market entry events combining any of the following market entry services:
- Topline Market Overview
- Market Research
- Market Introductions
- Market Events/Missions
TOPLINE MARKET OVERVIEW
A top-line market overview offers organizations the opportunity to obtain a glimpse of a market and a specific industry. The customized report will provide clients with top-line information and insights upon which a decision can be made to action the next steps.
Market research is customized information connecting your business with targeted opportunities. At CMM, we offer the following insights:
- Feasibility Studies
- Competitor Analysis
- Funding Opportunities
- Distribution Channels
- Insights on niche markets
At CMM, we are proud to own a vast network, resources, and knowledge in key African markets, and we can introduce organizations to potential future business partners. Our services include customized business meetings for companies and organizations on individual visits or corporate missions.
CMM will assist with sourcing potential business partners such as:
- Joint Venture Partners
- Non Governmental Organizations (NGO’s)
- Event Partners
- Industry Events
- Company Events
- Fact-Finding Events
CMM facilitates industry-wide events in target African markets in collaboration with our carefully selected local partners. Our events offer organizations the chance to explore local opportunities. Through customized events consisting of market introductions (see above), informative seminars, and networking events, organizations can activate their African development ambitions.
CMM provides companies and organizations customized market entry events. We will create a program to launch opportunities in the marketplace.
We organize market introductions (see above) and on-ground market entry events to ensure you connect to relevant and quality business partners or target audiences.
FACT FINDING EVENTS
We understand that when your company or organization is launching a product or business, you require smart and informed insights to assist in the decision making process.
A fact-finding event will include local visits to specific industry initiatives, meetings, and introductions with the local business community, industry-specific seminars, presentations and networking events and dinners.
The Fact-finding events that CMM facilitates provide the specific information your organization needs to decide on the next steps.
Please note we can arrange transportation, accommodation, entertainment dinners, and security.
As the world’s look’s to the African continent for investment opportunities, African brands need to prepare their ‘brand story’ to ensure international organizations understand your brand and invest in your organizations at the right level.
At CMM, we provide a full range of services that help your organization resonate with international investors raising the understanding, appeal, and value of your brand.
These services include:
- Corporate asset inventory analysis
- Message building
- Website development
- Corporate branding
Multicultural and African Diaspora Initiatives
The African diaspora community is growing dramatically and is a robust and influential group in both the US and UK. The US Bureau of Statistics recently announced that Nigerians are the most educated immigrant community in the United States. This educational attainment creates vast opportunities, higher income potential, and increased power and influence in their US communities and their communities on the continent.
At CMM, we understand and recognize the importance of these unique multicultural groups. We have in-depth knowledge of this demographic and know how to connect with them in an authentic way that enables your brand and/organization to create awareness, visibility, and long-lasting relationships.
OUR AREAS OF FOCUS INCLUDE:
- Public Relations
- Media Relations
- Content Creation and Marketing
- Grassroots Community Outreach
- Integrated Marketing Communications
- Issues & Reputation Management
- Social Media Strategies
- Public Affairs
We have a proven track record of success in creating strategic, marketing communications programs in the multicultural and African Diaspora markets for clients such as WorldRemit, P&G, Arik Air (US PR Agency of Record), Columbia University, Social Media Week Lagos, Hewlett Packard, Astra Zeneca, Coca-Cola, MegaFest (T.D.Jakes/The Potter’s House) Clorox, Lincoln, Ford, and HSBC.