January 2012 – Arik Air, West Africa’s largest commercial airline, and Africa’s fastest growing airline, has appointed C Moore Media as its US Agency of Record (AOR) effective immediately.
“We have worked with C Moore Media on small projects, and were impressed by their expertise in the US combined with their knowledge and awareness of emerging markets like Nigeria. They achieved incredible results for Arik Air on these small projects” said Robert Brunner, VP America’s for Arik Air.
At the core of the campaign, will be a robust and strategic communications platform that will bolster Arik Air’s position as Africa’s fastest growing airline. The communications platform will include traditional, online and social media. We will also work on raising the profile of Arik Air especially within the US business community, which demonstrates continued interest in connecting with the continent due to impressive economic growth forecasts in the region.
“We want to increase our PR activities, and based on C Moore Media’s understanding of our business, and insights into our competitive advantages, the agency is the obvious choice. They will be an invaluable asset in telling the Arik Air story, and we have many great things to talk about” said Robert Brunner, VP America’s for Arik Air.
“We are thrilled to partner with Arik Air to boost their profile and increase the awareness of the airline in the marketplace. In a short period of time the airline has achieved impressive growth, and we are honored to be selected to assist them with a creative, results-driven, news bureau styled program” said Claudine Moore, Founder C Moore Media.