New York, NY May 2016 – Nigerian e-commerce giant Konga has selected C Moore Media as their Agency of Record, handling the brand’s global media with a focus on US and UK markets. ‘We are delighted to be working with one of Africa’s most progressive and pioneering brands in the e-commerce space’ said Claudine Moore, Founder of C. Moore Media. ‘Like all companies, the key to continued expansion is strategic partnerships and increased global visibility will help Konga in their short and long term business development objectives’.
Founded in 2012, Konga is Nigeria’s biggest e-commerce company, headquartered in the mega-city of Lagos, home to nearly 20 million people. The company offers a third-party online marketplace, as well as first-party direct retail spanning various categories including consumer electronics, fashion, home appliances, books, children’s items, and personal care products.
Konga has won several awards over the years including being listed as one of the ‘Most Innovative Companies in Africa’ by Fast Company in 2014 and 2015.
“Konga has great brand recognition in the local market place and has continued to show leadership in the e-commerce market” said David Idagu, Senior Consultant Nigeria, C Moore Media. “ As Nigerians we take pride in our brands and I am excited that global audiences will now become more aware of the innovations unique to an e-commerce company operating in this part of the world’.
The partnership between C. Moore Media and Konga begins with immediate effect.