The Future Is Female’ Mentorship Program Selects 20 Female Founders To Master The Fundamentals Of PR


There have been ups and downs in the funding environment for startups around the world and in Africa over the past few years, but one figure has remained stubbornly fixed in place. According to Africa: The Big Deal newsletter which has been tracking startup deals worth more than $100k on the continent since 2019, the percent of funding that goes to all female founding teams in Africa has stayed between 0.5% to 2.4%. Gender-diverse founding teams fare a little better, raising a low of 8% of equity funding in the first half of this year and a high of 36% in the first half of 2019.

Much has been written on what needs to be done to close this funding gap, but especially at the early stages, building the right narrative is just as important as strong metrics for attracting the resources needed to get a fast-growing business off the ground. This is where the “The Future is Female” Mentorship Program comes in.

It’s the “first and only public relations and communications mentorship program dedicated exclusively to African female tech founders.” During the course of the three-month program mentees will participate in one-on-one sessions with mentors from Allison+Partners, a global PR firm. They will also attend masterclasses hosted… Read more

The Future is Female Mentorship Program announces 20 finalists for its fourth edition

PR is crucial to the overall growth and development of any startup, and no one understands this better than Claudine Moore. Moore is a PR and communications expert with over 13 years of experience helping startups navigate media relations and shape public perceptions. In Africa, female entrepreneurs receive less funding and visibility than their male counterparts which has affected their ability to scale. This spurred Moore to create a mentorship program, The Future is Female Mentorship Program, that showed women how to gain visibility for their startups and position themselves for funding opportunities.

For the fourth edition of the program this year, 20 African female-led tech startups listed below have been selected out of 490 applicants from 37 countries across Africa. During the selection process led by judges; Enki Toto, Femi Agboola, and Michelle Agbodohu, special consideration was given to startups focusing on areas like health, education, finance, agriculture, and sustainability. Startups that provide solutions and/or address African women’s and girls’ needs also received special consideration. The  2023 edition has been supported by Google for Startups Accelerator: Women Founders Africa Program, Salesforce Ventures Impact Fund and F6S expanding the scale and reach of the initiative.

Here’s the complete list of all founders selected from across the continent. Read More

20 African Female Founded Tech Start-Ups Selected For Fourth Edition Of The Future Is Female

This edition of the program has been supported by Google for Startups Accelerator: Women Founders Africa Program
and Salesforce Ventures Impact Fund 

Twenty African female-founded tech startups have been selected for the fourth edition of The Future is Female Mentorship Program, a PR and communications mentorship program dedicated exclusively to African female tech founders. Launched on Africa Day in 2020, by the Africa tech focused PR agency C. Moore Media International PRwhich was acquired by global agency Allison+Partners, The Future is Female Mentorship Program is the first and only PR and communications program dedicated exclusively to African women in tech. The 2023 edition has been supported by Google for Startups Accelerator: Women Founders Africa Program, Salesforce Ventures Impact Fund and F6S expanding the scale and reach of the initiative.

In this fourth edition, 490 applications were received from 37 countries across Africa, a 42% increase in applications from the 2022 edition. The mentorship program is complementary and supports the underserved market of African women and is one of the Continent’s fastest growing community of African female tech founders.  Read More

Six Kenyan Start-Ups Among Finalists For Google-Backed Future Is Female Mentorship Program

Six female-founded Kenyan start-ups are among 20 finalists selected for the Future is Female Mentorship Program.

The Future is Female Mentorship Program is a communications mentorship program by the American communications firm C. Moore Media, which was acquired by Allison+Partners.

The program, now in its fourth edition, was launched on Africa Day in 2020 and is dedicated exclusively to African female tech founders.

This year’s program is supported by the Google for Start-ups Accelerator: Women Founders Africa Program, Salesforce Ventures Impact Fund and F6S.

The six Kenyan ventures picked from the 490 applications are e-Waka Mobility, an electric bike provider, Mosmos Africa, a save-now-buy-later (SNBL) platform, Paydel, a platform that integrates logistics services on demand and payments, and Hela Money, a trading platform bridging traditional and digital finance. Read More

‘The Future Is Female’ Mentorship Program Selects 20 Female Founders To Master The Fundamentals Of PR


There have been ups and downs in the funding environment for startups around the world and in Africa over the past few years, but one figure has remained stubbornly fixed in place. According to Africa: The Big Deal newsletter which has been tracking startup deals worth more than $100k on the continent since 2019, the percent of funding that goes to all female founding teams in Africa has stayed between 0.5% to 2.4%. Gender diverse founding teams fare a little better, raising a low of 8% of equity funding in the first half of this year and a high of 36% in the first half of 2019.

Much has been written on what needs to be done to close this funding gap, but especially at the early stages, building the right narrative is just as important as strong metrics for attracting the resources needed to get a fast-growing business off the ground. This is where the “The Future is Female” Mentorship Program comes in.

It’s the “first and only public relations and communications mentorship program dedicated exclusively to African female tech founders.” During the course of the three-month program mentees will participate in one-on-one sessions with mentors from Allison+Partners, a global PR firm. They will also attend masterclasses hosted… Read more

In Celebration of the 60th Anniversary of Africa Day, C. Moore Media and Allison+Partners Collaborate with Google Africa to Launch the Fourth Edition of The Future Is Female Mentorship Program


In celebration of the 60th anniversary of Africa Day, C. Moore Media and Allison+Partners announce  the launch of the fourth edition of The Future is Female Mentorship Program, the first and only PR and  communications program dedicated exclusively to African female tech founders and their business  development needs. For the first time, Google for Startups Accelerator: Women Founders Africa  Program and Salesforce Ventures Impact Fund will collaborate with the program highlighting both  organizations support in developing tech across Africa. Read More

C. Moore Media and Allison+Partners collaborate with Google Africa to launch the fourth edition of the Future is Female Mentorship Program


In celebration of the 60th anniversary of Africa Day, C. Moore Media and Allison+Partners have announced the launch of the fourth edition of The Future is Female Mentorship Program, the first and only PR and communications program dedicated exclusively to African female tech founders and their business development needs. For the first time, Google for Startups Accelerator: Women Founders Africa Program and Salesforce Ventures Impact Fund will collaborate with the program, highlighting both organisations’ support in developing tech across Africa. Read More

Allison+Partners snaps up C. Moore Media International PR

As part of the deal, which took place in July, CMM founder Claudine Moore was named managing director of Africa at Allison. She is reporting to Matthew Della Croce, global president and chief client experience officer.

Although Allison does not have a physical presence in Africa, CEO Scott Allison said such a move is “on the horizon.” Moore will work to expand Allison’s capabilities in African markets and oversee the firm’s diversity, equity and inclusion efforts for clients. Read More

International PR agency, Allison+Partners, acquires African-tech-focused PR agency, C. Moore Media

C. Moore Media International Public Relations, a PR firm with a strong focus on African tech startups, has been acquired by Allison+Partners, a global marketing and communications agency with operations in 34 markets worldwide. With this acquisition, Claudine Moore, the founder of C.Moore Media, joins Allison+Partners in a newly created role as the managing director for the African region. David Idagu will also join Allison+Partners as the firm’s Africa Regional Consultant.