March 2012 House of Tara International (HOT) Nigeria’s premier make-up and beauty company appoint C Moore Media (CMM) as their new US Public Relations Agency.
The first project for CMM is to oversee the sponsorship and event activation of the upcoming 2012 ARISE Magazine Fashion Week a yearly fashion spectacle held in Lagos since 2011.
HOT will gather 60 of their top make-up artists from across Nigeria to converge on the metropolis of Lagos for the stunning fashion spectacle. The event takes place from March 8 – March 11th 2012 at the luxurious Federal Palace Hotel.
Hot on the heels of the successful inaugural event in 2011, the 2012 ARISE Magazine Fashion Week will attract global attention from the international fashion elite who will clamber to witness the fashion creations from 77 of the world’s best designers from the Caribbean, Africa and the Middle East. The event also attracts some of the world’s top African and black models including Oluchi, Millen Magese and Georgie Biedel
“It is an honor to sponsor the ARISE Magazine Fashion Week especially on the eve of our international launch. “We are the premier beauty and lifestyle company in Africa with extensive knowledge about black beauty, and our make-up line compliments the diverse beauty of global black and African women.” said Tara Fela-Durotoye, Founder and CEO of House of Tara International.